Metropolitan Opera Looks for New Audience

Today's New York Times features an article discussing a new advertising campaign, directed at a generating new audiences for the Met, which up until recently, never had any trouble filling the 4000 seat house. Peter Gelb is shaking things up - bravo!!

Bleak Outlook for Newspaper Industry

Further evidence that traditional advertising is becoming less effective. A recent analyst report predicts a revenue shortfall of $20 billion in the newspaper industry by 2010. The report cites increasing online migration of 18-39 year olds and diminished advertising revenues as key contributors to the shortfall.

Orchestra Union Developments

Here's an article from last week's Boston Globe reporting on developments in negotiations with orchestra unions. While it does present some encouraging news for allowing orchestras to create digital downloads of their live performances, I wish the agreement went a step further and allowed for 'download only' recordings.